The face of the new advertising campaign is Gerard Butler, U-Power’s new brand ambassador.
Gerard Butler is one of the most globally recognised actors by both male and female audiences.
He is engaging and talented in the role of the ‘macho’, King Leonidas in ‘300’ but has also played the romantic, like his role in ‘P.S.: I love you’.
Butler represents the authentic spirit of U-Power, strong and vigorous but at the same time ready to get his hands dirty for every need: he eliminates the distance of the impeccable models typical of the fashion world, merging fully into the real world of work, of everyday men and women.
Shown in the picture: Cedar shirt in Westlake Blue, Romeo jeans in Guado Jeans, Gang safety shoes from Red360 range.
LIGHTNESS
The essence of this revolutionary shoe is its lightness: designed to satisfy every worker, Red Leve is the lightest U-Power shoe ever. Our Research and Development team chose to use an ultra light anti-perforation insole and a sole in new generation PU that optimizes the weight of the shoe without sacrificing performance.
FRESHNESS
The high tenacity fiber upper ensures excellent breathability. In addition, the wingtex air tunnel lining guarantees a high dispersion of humidity.
COMFORT
Comfort is ensured by the use of the innovative anatomic U-Power Original footbed, in soft and light polyurethane, breathable and antibacterial.
DESIGN
Sport derived, the look and design of this shoe is captivating, it enables the workers to be safe and look good at the same time.
SPACE - SOFTSHELL JACKET WITH U-TEX MEMBRANE
Composition: 96% polyester, 4% spandex (320 gr/m²) U-TEX MEMBRANE
• Softshell Jacket with U-Tex membrane that makes the fabric water resistant, breathable and windproof. Very comfortable and durable jacket with a soft micro-fleece inner lining.
• Central closure with zip. Ergonomic shaped sleeves for optimal fit, adjustable and detachable hood, adjustable Velcro cuffs and stretch windproof cuff with thumb hole.
• Equipped with two front pockets with fluorescent zips and adjustable anti-tangle drawstring inside. A mobile phone pocket on the chest with Free Sound technolo gy closed with a fluorescent zip. Two large inside pockets. Additional thermosealed pocket on left sleeve.
• Shaped hem. Reflective tape on collar in the back. Tone-on-tone U-Power logo.
ATOM - ELASTICISED TROUSERS
Composition: 90% nylon, 10% spandex (260 gr/m²)
• Trousers in U-4 fabric (U-Power 4 way stretch), very comfortable, durable, soft on the skin, water repellent, breathable and quick drying. Equipped with two large front pockets, elasticated waist with an innovative retractable adjustment system.
• Accentuated rear yoke for greater protection of the lumbar region, reflective tape on the rear belt loop.
• Side tool pocket, multifunctional side pocket with concealed badge holder, two back pockets, one with flap and one with velcro safety fastening, two knee pockets with easy entry and hem binding, all in resistant polyoxford 600D.
• Two zipped pockets; side pocket and front right pocket.
• Triple stitching. Central fly with YKK zip and antiscratch button.
• Certified knee protection PPE CAT. 1 - EN ISO 13688:2013 , EN 14404:2004+A1:2010 WITH KNEE PAD ART. GC061BC
INTEGRATED STRATEGY
Planning an integrated media campaign allows you to:
• Create a positive effect of message redundancy in the target audience;
• “Meet” the user in different contexts and accompany him at different times of the day, increasing his familiar perception of the brand;
• To fulfill brand awareness and engagement objectives;
• Communicate for a prolonged period, exploiting the synergy between the platforms, ensuring continuity and optimizing costs;
• Take advantage of the possibility of different advertising formats to communicate and interact with different audiences.
TOT IMPRESSIONS
TOT IMPRESSIONS
They give the possibility to conjugate high levels of coverage, frequency and rapid penetration of the tar get audience. In addition, it’s the tool with the greater potential of creativity and expressiveness.
ITV + World Cup Package: 30.000.000 contacts
ITV Sport: 10.000.000 contacts
Sky: 18.000.000 contacts
Shown in the picture: Spock jacket in Grey Meteorite, Atom trousers in Asphalt Grey, Logan safety shoes from RED LEVE range.
FORMAT: PRE-ROLL
Being present even when people watch TV on their own time.
TOT IMPRESSIONS
Promote the videos to reach a profiled target and increase brand awareness. On over 1000 websites, sport apps, entertainment, information and online shops.
• Prompt brand awareness;
• Geographic flexibility;
• Profiled target;
• High frequency contact thanks to the high loyalty of the tool.
TOT IMPRESSIONS
It efficiently gets the message across and it is a great tool to support digital media. to reach the desired target.
Shown in the picture:
jacket in Dark Green,
trousers in Dark Green,
safety shoes from RED LION range.
INTEGRATED STRATEGY
FORMAT
PRE-ROLL
PRE-ROLL
PRE-ROLL
PRE-ROLL
DETAILS
Targeting across World Cup Content
Web,app and youtubepriority access to all World Cup Content
Sky sports news on World Cup Accessing Rugby Autumn International matches
IMPRESSIONS
5.190.476 9.125.000 16.069.878 4.614.646
Shown in the pictures: Spock jacket in Deep Blue, Atom trousers in Deep Blue, Ryder safety shoes from RED 360 range.
U-Power has always undertaken digital initiatives to support tv campaigns, in order to optimise coverage and ensure a wide display of the product and greater brand awareness.
• U-Power’s presence is multi-channel as it uses all social media such as Instagram, Facebook, LinkedIn, TikTok, YouTube and Twitter. These tools are used to keep end users updated on our products and initiatives.
• YouTube is used as an information tool for retailers and end users. The videos present new products and new ran ges, exploring technologies, materials and different uses, so that the choice of the shoe is always the most functio nal in terms of the area of use and work practiced. There are 2 different formats: the format with Michele Montagna, kinesiologist and posturologist, who explains the benefits to the musculoskeletal system, a format characterised by a more technical-scientific vision. In the second format there are Claudio Ferrari and Giulia Mura, safety shoe and workwear experts, who specifically describe the main features and technologies of each product.
INTEGRATED STRATEGY
