INTEGRATED MEDIA CAMPAIGN GERARD BUTLER & JOHN TRAVOLTA
October 2023
#VERYCOMFORTABLE
skills
INFINERGY
The soul of this revolutionary shoe is Infinergy ® technology which stores over 55% of energy and returns it with every step. Born for the world of running, Infinergy ® transforms traditional cushioning into dynamic cushioning, which exploits the movement of the foot to store energy in the phase of adherence to the ground and return it when the foot pushes forward.
COMFORT PREMIUM
Comfort is ensured by the soft white leather lining which ensures a high level of comfort and prolonged well-being. U-Power Red Premium represents the most comfortable U-Power shoe ever thanks to the mix of soft white calfskin lining and Infinergy ® .
DESIGN
From the sports world, the captivating look of this shoe is characterised by a reinforced heel, antiabrasion toe cap in polyurethane and embossed logo.
# VERYCOMFORTABLE
EGON RN20016 S1P SRC ESD
CAMPAIGN ARTICLES
SPOCK - SOFTSHELL
• Hybrid, softshell, breathable, water repellent and windproof jacket, extremely versatile and ideal for those who carry out dynamic work in cold or medium-temperate environments without, compromising freedom of movement.
• Central closure with waterproof zip. Fixed and adjustable hood, elasticised cuffs. Quilted padded jacket with seamless technology.
• Internal lining in nylon and microfleece with serigraph print.
• Equipped with two large front pockets closed with fluo zip and a pocket on the chest closed with a waterproof zip. Two large inside pockets.
• Shaped bottom and fluo piping on the back. U-Power logo, tone-on-tone.
Composition: Bust and Sleeves: 100D/144F, 96% polyester, 4% spandex - Membrane in TPU (320 gr/m²) Chest, Shoulders and Hood: 50D polyester pongee, with oil press
HORIZON - TROUSERS
• Jogging style trousers in U-4 fabric (U-Power 4-way stretch) for a comfortable fit; they are tear-resistant, soft on the skin, water-repellent, highly breathable and quick drying.
• Elasticised inserts on the waist and ankle cuffs for a comfortable fit.
• Accentuated rear yoke for lumbar protection. Reflective tape on rear loop.
• Featuring two large front pockets, two multi-purpose front zipped pockets; side pocket and front right pocket.
• Two back pockets, one zipped and the other with velcro fastening. Measuring tape pocket and hammer loop. Knee-pad pockets.
• Central closure with zip and scratch-resistant rubber button, reinforced heel pad.
Composizione: 90% nylon, 10% spandex (260 gr/m²)
SPOCK FU213AG
HORIZON FU267RL
NEW SPOT - GERARD BUTLER & JOHN TRAVOLTA UNDERCOVER SPY
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INTEGRATED STRATEGY digital
U-Power has always undertaken digital initiatives to support tv campaigns, in order to optimise coverage and ensure a wide display of the product and greater brand awareness.
• U-Power’s presence is multi-channel as it uses all social media such as Instagram, Facebook, LinkedIn, TikTok, YouTube and Twitter. These tools are used to keep end users updated on our products and initiatives.
• YouTube is used as an information tool for retailers and end users. The videos present new products and new ranges, exploring technologies, materials and different uses, so that the choice of the shoe is always the most functional in terms of the area of use and work practiced. There are 2 different formats: the format with Michele Montagna, kinesiologist and posturologist, who explains the benefits to the musculoskeletal system, a format characterised by a more technical-scientific vision. In the second format there are Claudio Ferrari and Giulia Mura, safety shoe and workwear experts, who specifically describe the main features and technologies of each product.
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MEDIA
OFFICIAL SPONSOR 2023/2024
OFFICIAL SPONSOR 2023/2024
INTEGRATED MEDIA CAMPAIGN
GERARD BUTLER & JOHN TRAVOLTA
OCTOBER 2023